In alignment with the UAE’s vision for national growth, Abu Dhabi Entertainment Company, part of Mubadala company Solutions+, has entered into a strategic partnership with 9Yards Communications, an all-encompassing communications provider under NG9 Holding.
The partnership was formalized at the Make it in the Emirates 2026 event held at the Mubadala pavilion. Abdulla Eisa, the Acting Head of Abu Dhabi Entertainment Company, and Hussam Almulhem from 9Yards were the signatories. The ceremony was attended by Ali Alyafei and Alaa Al Ali.
This collaboration aims to integrate event management, communication campaigns, and various activations across the UAE. By merging their expertise, both firms intend to deliver comprehensive solutions tailored for national and commercial initiatives.
Abu Dhabi Entertainment Company is poised to leverage its extensive operational capabilities, while 9Yards Communications will apply its strategic communication skills, creative content development, event management, and experiential marketing knowledge.
This partnership resonates with the UAE's broader economic ambitions, including reinforcing the country’s role as a global hub for business, innovation, investment, and industrial advancement. It also supports the national agenda to enhance the knowledge economy and elevation of UAE initiatives on the global stage.
Commenting on the collaboration, Ali Alyafei emphasized that this agreement underscores Abu Dhabi Entertainment Company’s dedication to fostering projects that propel the UAE’s economic development and competitive edge globally. He noted that partnering with 9Yards Communications will facilitate the delivery of effective solutions within the business and innovation realms.
According to Hussam Almulhem, this alliance signifies a pivotal strategic integration with the UAE’s future economic aspirations. He highlighted that both organizations will collaboratively craft meaningful experiences to support national goals, stimulate sector expansion, and boost engagement in both regional and international markets.
This partnership is anticipated to unveil new avenues for innovation, alliance, and global scaling while enhancing both entities' contributions to the UAE’s economic transition and the evolving landscape of events and strategic communications.
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