World Liberty Financial, a cryptocurrency company supported by the Trump family, plans to launch a debit card as early as this year. The company aims to connect cryptocurrency assets with everyday spending, making it easier for users to use digital money like regular cash. CEO Zach Witkoff said the company plans a pilot program in the coming months, with the debit card expected to go live either in the last quarter of 2025 or early 2026.
The announcement came at the TOKEN2049 crypto conference in Singapore, where Witkoff spoke alongside co-founder Donald Trump Jr. Both highlighted the growth of the cryptocurrency industry under what they described as a supportive policy environment. Their comments received applause from the conference audience.
World Liberty Financial was launched last year with the goal of providing financial services through decentralized finance, or DeFi. This means people can access banking-like services without relying on traditional banks. In September, the company introduced a digital token called $WLFI, which allows holders to vote on certain business decisions. The token has seen minor gains in trading, showing early market interest.
The company is also exploring “tokenization,” a process where real-world assets like real estate, oil, and gas can be converted into digital tokens on a blockchain. Witkoff emphasized that the company wants these assets to be paired with a dollar-backed stablecoin called USD1. According to him, this stablecoin is the most transparent and reliable way to manage tokenized assets.
Critics have raised concerns that the Trump family could profit from cryptocurrency while regulations are relaxed. Donald Trump Jr. responded by saying that World Liberty Financial is “100% not a political organization.” Reports suggest that the Trump family has earned around $500 million from the project since its launch.
The company faced skepticism in its early days. Witkoff recalled that some industry leaders dismissed the project as a joke and compared it to a memecoin, a small or novelty cryptocurrency. Despite this, the company has grown quickly, showing strong interest in digital finance solutions.
World Liberty’s debit card and tokenization efforts reflect a growing trend of merging traditional financial tools with cryptocurrencies. By bridging digital assets with everyday payments, the company hopes to make crypto more practical for the general public. Analysts say this move could influence how people use digital money in the future, especially if more real-world assets are tokenized.
In summary, World Liberty Financial is taking steps to make cryptocurrencies easier to use for ordinary transactions. With the backing of the Trump family and its innovative approach to digital assets, the company is positioning itself as a major player in the fast-growing world of decentralized finance.
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