Dubai: Gold prices in the UAE have reached record levels, with 22K gold trading at Dh411.25 per gram and 24K gold at Dh444.25 per gram as of Tuesday morning. This rise marks a historic high and has brought both excitement and caution among shoppers and investors.
As gold becomes more expensive, many buyers are seeking ways to maximize value. One popular option is zero-making-charge promotions, which allow customers to purchase jewellery without paying the usual fees added for design and crafting. These deals help shoppers save money, especially when gold prices are at all-time highs.
Why Zero-Making-Charge Offers Are Limited
Retailers in the UAE usually restrict zero-making-charge deals to special occasions or older jewellery collections. Newer collections often carry standard making charges of 10% to 20%. Limiting these offers maintains the perceived value of gold jewellery, ensuring that customers do not expect free-making charges all the time.
Industry experts note that frequent zero-making-charge promotions can reduce their impact. To keep the deals attractive, retailers typically offer them only once or twice a year. Some leading jewellery brands have experimented with these promotions, but most continue to use them cautiously.
Impact of High Gold Prices on Sales
The high cost of gold has slowed consumer purchases in the first half of 2025. Many shoppers are waiting for price drops or special promotions before buying. Zero-making-charge offers act as a strong incentive, encouraging buyers to make purchases without reducing the jewellery's overall value.
These promotions are particularly popular during festivals, weddings, and special events, when demand for gold naturally increases. Shoppers looking for wedding jewellery or investment pieces are watching the market closely, hoping to find the best balance between price and value.
Tips for Shoppers
Compare Prices: Check current gold rates across multiple stores to ensure fair pricing.
Check Making Charges: Understand the difference between standard making charges and zero-making-charge offers.
Look for Promotions: Limited-time offers can help save significant amounts on large purchases.
Plan Purchases: If possible, buy during promotions to get maximum value without compromising quality.
Conclusion
As gold prices reach record highs in the UAE, zero-making-charge offers provide a valuable opportunity for buyers to save money. While such promotions are limited, they help keep consumer interest strong and maintain the jewellery’s perceived value. Shoppers are advised to act smartly, compare offers, and take advantage of deals to get the most value during these historic times for gold prices.
With careful planning and awareness, UAE residents can continue investing in gold and jewellery while enjoying savings during limited promotions.
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