Erling Haaland Invests in Chess to Make It a Global Spectator Sport

Post by : Raina Carter

Football star Erling Haaland is now stepping into the world of chess with a big goal. Known for his goal-scoring skills with Manchester City, Haaland has become a strategic investor in a new global chess tour set to launch next year.

The Erling Haaland chess investment is aimed at making the game more exciting and popular for fans around the world. He has helped create a new company called Chess Mates, which will play a major role in managing Norway Chess, the organiser of the upcoming Total Chess World Championship Tour.

Haaland said chess is a powerful game that helps improve thinking and decision-making. He believes there are strong similarities between chess and football, where players must think fast, trust their instincts, and plan ahead. With this idea, he wants to bring a fresh audience to the game.

The new chess tour will take place in four cities and include different formats such as classic, rapid, and blitz chess. Players will compete across all formats to win a combined world title. The tour will also offer a large prize pool of at least $2.7 million every year, making it one of the most exciting events in the chess world.

Haaland has teamed up with Norwegian businessman Morten Borge for this investment. Together, they hope to turn chess into a bigger spectator sport and attract more global attention.

The Erling Haaland chess investment also shows how athletes are expanding beyond sports into business and entertainment. With his growing influence and fresh ideas, Haaland may help chess reach new heights in the coming years.

March 21, 2026 1:20 p.m. 118

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