In a significant move, Dubai Chambers has entered into a Memorandum of Understanding (MoU) with Keeta aimed at fostering the expansion of small and medium-sized enterprises (SMEs) in Dubai, focusing on enhanced market entry.
This collaboration is set to bolster Dubai's stature as a leading center for entrepreneurship and digital innovation by enabling SMEs to broaden their customer reach and refine their business strategies through tech-driven methodologies.
As part of this agreement, members of Dubai Chambers will unlock various benefits within the Keeta platform, such as exclusive commercial advantages, expedited onboarding processes, increased visibility in the app, and specialized training programs. These training sessions will emphasize menu optimization, pricing methodologies, and enhancing delivery services to elevate customer satisfaction and ensure long-term growth.
Additionally, a distinctive “Dubai Chambers SME” badge will be incorporated into the Keeta platform to assist businesses in attaining better brand visibility while enabling customers to easily discover local enterprises.
Khalid AlJarwan expressed Dubai Chambers' unwavering commitment to providing SMEs with essential resources and opportunities needed to thrive in an evolving business landscape. He noted that this collaboration with Keeta will empower entrepreneurs to enhance their market footprint, deepen customer connections, and spur business growth within Dubai's diverse economy.
Lucas Xie emphasized the pivotal role of technology in aiding entrepreneurs' adaptation and growth. He highlighted the essential contribution of SMEs to Dubai's economy while affirming that this partnership would facilitate greater visibility, operational backing, and scalable growth avenues for local businesses.
This alliance also aligns with Dubai's broader objective of fostering a culture of innovation, entrepreneurship, and a digitally advanced economy, thereby underscoring the crucial role SMEs play in driving economic development and enriching community welfare.
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