Ahmed bin Saeed Opens ISM Middle East 2025 and Private Label Middle East 2025

Dubai once again became the center of global trade as His Highness Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority, Chairman of Dubai Airports, and Chairman and Chief Executive of Emirates Airline and Group, officially opened ISM Middle East 2025 and Private Label Middle East 2025 at the Dubai World Trade Centre.

These two exhibitions are among the most important trade shows in the region. They bring together leading brands, industry experts, and buyers from across the world. This year, both events reached record levels of international participation, showing how quickly these markets are growing and how Dubai is becoming a global hub for business.

Record Participation From Around the World

ISM Middle East 2025 achieved a new record with 86% international participation. Over 700 exhibitors from 66 countries gathered to display more than 60,000 innovative products in sweets and snacks.

Private Label Middle East 2025 recorded 81.77% global participation, with top companies from different sectors showcasing new products and solutions for private label and contract manufacturing.

Major brands such as Mars, Carrefour, IKEA, Emirates Airlines, Noon, GMG, and Tim Hortons took part in the shows, using the platform to source products, create partnerships, and discuss future strategies.

Highlights From ISM Middle East

ISM Middle East opened with a strong showcase of innovative sweets and snacks, featuring:

Bold flavors and festive product lines.

Health-focused and sustainable treats.

Big names like The Fini Group, Lindt & Sprüngli (Caffarel), Maison Du Chocolat Café, Walker’s Nonsuch Toffees, and The Belgian Chocolate Group.

New product launches also created excitement. For example, Lestello introduced a new wellness snack, and Kayow Nutrition presented sugar-free protein nut butter and cookies, appealing to health-conscious consumers.

Private Label Middle East Expands Opportunities

Private Label Middle East is the region’s only trade show fully dedicated to private label products. The event allows buyers and retailers to connect with manufacturers directly and explore new product development strategies.

Key exhibitors included Scrub Daddy, Epson Middle East, Rahmani Group, Hotpack, Saudi Coffee, Delmonte, and Akbar Brothers. New launches such as Kesar Expert’s saffron extract and saffron powder also highlighted the role of innovation in private label products.

Expert Insights and Market Trends

Both events also featured a conference stage, bringing together industry leaders like Big Basket, Mars, Talabat, Domino’s, Dubai Holding, and Choithrams. These experts shared valuable insights about the future of food, snacks, and retail.

Food futurologist Dr. Morgaine Gaye emphasized that snacks are more than just food. She explained, “Food is a cultural conversation. It reflects global changes and connects to entertainment, society, and even politics.”

Why These Events Matter

The Asia-Pacific, Middle East, and Africa (APMEA) regions are experiencing rapid growth in both the confectionery market and the private label industry.

By the end of 2025, confectionery and snack sales in these regions are expected to reach $389.8 billion.

The global private label market is predicted to reach $2,271.07 billion by 2033.

With such growth, ISM Middle East and Private Label Middle East provide unmatched opportunities for companies to showcase new products, explore fresh ideas, and build strong partnerships.

Conclusion

The success of ISM Middle East 2025 and Private Label Middle East 2025 shows Dubai’s role as a global leader in trade exhibitions. By bringing together international companies, innovative products, and expert voices, these events not only strengthen the regional economy but also set the tone for future trends in food, retail, and private label industries.