In a major shift within the UK’s sports broadcasting arena, Paramount+ has successfully outbid TNT Sports to acquire the bulk of UEFA Champions League rights for the upcoming period of 2027 to 2031.
This pivotal agreement signifies a major change: TNT Sports, the longstanding holder of Champions League broadcasts in Britain since the 2015-16 season, will lose access to the majority of matches. Meanwhile, Amazon Prime Video will continue to hold its valuable first-choice positions for Tuesday night games, maintaining its presence in the UK's sports scene.
The competitive auction that enabled Paramount's victory showcased the intensifying competition among global media entities for prominent football rights. Reports indicate that Paramount’s winning bid far exceeded the approximately £1 billion that TNT has been investing under its current agreement.
For TNT Sports’ parent companies—BT Group and Warner Bros Discovery Inc.—this outcome represents a significant setback. They have defended their bidding strategy as one grounded in “financial responsibility for both the business and its customers.” Nevertheless, they emphasize that their extensive sports offerings, which include the English Premier League and other high-profile events, remain robust.
This shift also highlights Paramount’s increasing aspiration to make a mark in European sports, especially considering it already broadcasts the Champions League in the U.S. For fans in the UK, however, this development may necessitate subscribing to a new service to follow crucial Champions League matches post-2027.
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