FIFA has introduced a new ticketing category for the 2026 World Cup, offering a limited number of $60 (£45) “supporter entry” tickets for all 104 matches. This initiative follows extensive criticism of the tournament’s initial pricing framework.
The football governing body confirmed that these tickets will be designated for “loyal fans” of the nations participating in the World Cup, with the goal of making match attendance more attainable. A FIFA spokesperson remarked: “Listening to feedback led us here; this new ticket category is the appropriate step forward,” highlighting that the decision was made unanimously.
UK Prime Minister Sir Keir Starmer has praised the initiative but called on FIFA to further ensure that tickets stay within reach for true supporters. Previously, following England to the final could have cost fans upwards of £5,000, a figure the Football Supporters’ Association (FSA) deemed “scandalous”.
The £45 tickets are categorized in the lowest-priced ‘supporter entry tier’ and will constitute 10% of the ticket allocation for every participating football association competing in matches across Canada, Mexico, and the United States. For English and Scottish fans, around 400 tickets will be up for grabs at this price during group-stage matches.
However, FSA chair Tom Greatrex characterized the announcement as a “hollow gesture,” arguing that it only partially satisfies fans' needs. Football Supporters Europe (FSE) acknowledged the development but indicated it doesn't sufficiently address the concerns arising from the original pricing.
FIFA clarified that each participating member association (PMA) will handle the selection and distribution of tickets, establishing eligibility criteria to ensure they reach fans who are closely linked to their national squads. Overall, 50% of each PMA’s allocation will be in the most affordable range: 40% in the ‘supporter value tier’ and 10% in the ‘supporter entry tier’, while the remaining allocation is divided between ‘supporter standard’ and ‘supporter premier’ tiers.
This adjustment indicates FIFA’s recognition of the feedback from fans and a commitment to creating more accessible World Cup opportunities, while still maintaining a structured allocation to reward dedicated supporters.
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