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Australia is poised to launch one of the strictest digital safety initiatives worldwide, enforcing a nationwide restriction on social media usage for individuals aged 16 and below, effective December 10. This new legislation positions Australia as a pioneer in barring minors from engaging with significant online platforms, imposing substantial penalties on companies that do not comply.
The eSafety Commissioner has announced that Twitch, acquired by Amazon, will join the list of prohibited services. Officials stated that Twitch qualifies as a social media platform due to its focus on livestreaming and interactive content, which allows real-time communication, including among minors.
Twitch has proactively shared its compliance strategy. Accounts owned by users aged 16 and under will be deactivated starting January 9, and the platform will prevent the creation of new accounts for this age group as the new rules take effect next month.
In contrast, Pinterest has avoided being included in the ban. Regulators concluded that even though it permits limited online interaction, its main function is for image curation and collection rather than genuine social interaction, thus it falls outside the new guidelines.
Earlier this month, the ban was broadened to encompass Reddit and Kick, a livestreaming service. Other major global platforms already affected include Facebook, Instagram, Snapchat, Threads, TikTok, X, and YouTube. The commissioner indicated that no further evaluations will take place prior to the December 10 implementation, providing companies with a brief period to show evidence of “reasonable steps” to enforce the new age restrictions. Noncompliance may result in fines reaching A$49.5 million.
Australia’s move represents a significant evolution in digital policy on a global scale, emphasizing a firmer approach to safeguarding younger users from online threats as the country prepares to enforce these broad regulations.